Verizon / HBO
Microsite | Dynamic Video | Social Campaign
Fios 100% Westeros campaign using dynamic video to bring fans into Game of Thrones nobility.
ClientVerizon - Fios / HBO
Year2019
Timeline1 Month
FormCreative Direction
Motion Design
3D Design & Modelling
FunctionUX Design
Prototyping
Platform Strategy
FlowPlanning
Content Design
Fios 100, a division of Verizon, partnered with HBO to produce a fan engagement campaign for the final season of Game of Thrones. We joined forces with Imposium, a leading dynamic video platform, to create a uniquely personalized social experience.
Leading questions
Using scenes from the Game of Thrones series, we created an engaging personality test that put fans in their favourite character's position. When presented with a tough choice, would you keep a secret or betray your house?
A question of loyalty, or honour, or malice…
We ranked the quiz answers against a matrix of characteristics that aligned fans with various Houses from the series. A personalised social video revealed which House the user belonged to by adding their name on the family sigil.
Visual parity
3D renders for each House banner were created to align our campaign with the Game of Thrones aesthetic. We then compiled these banners into a composite with background, lighting and visual effects.
Real-time dynamic video
Using Imposium's proprietary technology to instantly render dynamic videos, users were able to share their video as soon as their quiz was complete.
A fitting legacy
Winter has come and gone, but it was fun while it lasted.
Results
12%
Share rate
6.2M
Video Views
68.2%
Quiz completion rate