Nature's Heritage Cannabis
BRANDING | PACKAGING
Nature is full of wonder and endless opportunities to explore.
ClientMarimed Inc.
Year2020
Timeline3 months
FormIdentity Design
Guidelines & Toolkits
Packaging
Art Direction
Creative Direction
FunctionProduct Design
Platform Strategy
Technology Planning
FlowEcosystem Audit & Planning
Social Media Strategy
Content Planning
Content Design
Through our unique Brand Session we uncovered the truths about the Nature's Heritage brand and their customers.
Customer Identity / Brand Purpose
Nature’s Heritage is committed to creating craft quality, affordable cannabis products for active and health-conscious adventurers.
Customer Aims / Brand Onlyness
They are the only brand that actively celebrates each strain and explores its heritage for consumers who seek out exciting new experiences.
Customer Mores / Brand Values
Nature’s Heritage reinforces the appreciation of nature in approachable products for those who enjoy the outdoors and are always up for an adventure.
Packaging
The Hare
The Hare can be found exploring every scene on each of Nature’s Heritage recreational cannabis packages. Sometimes she’ll be easy to find, but often it will take a good long gander to pick her out of the surroundings. Always curious, trees at the ready and perfectly tuned up for her next adventure.
