Falkbuilt
Website | Lead Flow
Meet the Falkers. New web presence to power the future of interior construction.
ClientFalkbuilt
Year2019
Timeline1 Year
FormArt Direction
Creative direction
Motion Design
Iconography & Illustration
Digital Guidelines
Web & App Design
Motion Design
3D Design & Modelling
FunctionUX Design
Prototyping
Research & Brand Planning
Platform Strategy
Deployment Architecture
Web, Mobile & App Development
Headless CMS
Integrations
FlowEcosystem Audit & Planning
User Funnels
Content Planning
Content Design
Engagement Tracking
Through our unique Brand Session we uncovered the truths about the Falkbuilt brand and their customers.
CUSTOMER IDENTITY / BRAND PURPOSE
With a mission to evolve the construction industry, Falkbuilt speaks to innovative and experienced decision makers who are open to implementing new technologies and eager to fix long standing inefficiencies in the industry.
CUSTOMER AIMS / BRAND ONLYNESS
Falkbuilt’s customers strive for work/life balance and simplicity. Falkbuilt is the only company to combine the best aspects of modular design and traditional construction. A perfect fit.
CUSTOMER MORES / BRAND VALUES
Falkbuilt’s customers are community driven, influential and reliable leaders who aren’t afraid to be labeled as the ‘crazy ones’. Falkbuilt relishes a challenge and drives their service first mentality through every aspect of their innovative offering.
Clean Communication
We brought Falkbuilt’s innovation of clean, efficient Digital Component Construction to life by leveraging a simple storytelling technique. Scroll-triggered animations that visually explain core aspects of DCC help establish a connection with the user without having to rely on long blocks of text.
Responsive to Change
From scroll-triggered animations and immersive panoramas to a blazing fast front end utilizing a headless CMS, this site proves that Falkbuilt is on the cusp of innovation and technology.
Bringing Values to Life
What You See Is Where You Are
Result
Aside from being extremely proud of their site, within days of the launch of an introductory landing page, Falkbuilt signed their first client via the website. Within the first month of the website launch, they have seen multiple seven figure leads come in through their integrated CRM. We also won an award for best website from Digital Alberta.