Superflux

Branding | Packaging

Explore, disrupt, invent and play at the outer limits of cannabis.

ClientAcreage Holdings

Year2018-2020

Timeline2 years

FormStrategy Identity Design Guidelines & Toolkits Packaging Collateral Art Direction Creative Direction 3d Design & Modelling

Function-

FlowCustomer Acquisition Strategy Campaign Execution Planning Content Design Social Media Strategy

Through our unique Brand Session we uncovered the truths about the Superflux brand and their customers.

CUSTOMER IDENTITY / BRAND PURPOSE

Superflux pushes the boundaries of cannabis and delivers experimental experiences to adventurous and seasoned consumers.

CUSTOMER AIMS / BRAND ONLYNESS

The Superflux customer is looking for a new and unparalleled cannabis experience, which is the only reason the brand exists.

CUSTOMER MORES / BRAND VALUES

The Superflux brand caters to people who aren’t afraid to lead the way and are willing to take a risk on a mystery bag of bud.

Brand Evolution

The Superflux brand started as a concept for merging pop-up food experiences with cannabis culture. It evolved into being a creative outlet for a team of highly experienced cannabis producers.

Early Concepts

Product Packaging

New packaging concepts to reflect the revised Superflux position in the market with premium quality, high potency and innovative product line. The Superflux retail concept blended art and design to create a packaging system that evolved just as much as the product itself.

Product Wrapper

A simple ribbon wraps around each box as another interesting branded design element. The THC % is accentuated to highlight the high potency of these products.

Light Up The Line Up

An understated identity system was used to associate each product in the Superflux line-up. Over time this system would grow as new experiments hit the market.