BRWBOX
Brand Creation | Design | Packaging | Social | Website
A holiday treat with a craft beer centre.
ClientZX Ventures
Year2016
Timeline1 Year
FormBrand Design
Packaging
Photography
FunctionWebsite
Social Campaign
Digital Downloads
FlowSocial Growth
Consumer Funnels
In 2016 we helped introduce craft beers to new U.S. markets via an inventive holiday advent calendar that delivered real beers with real good times.
Fridge Worthy
Most beer advent calendars can barely fit in your trunk. We designed a low profile case that allowed beers to be stored for maximum chillness during the month long celebration.
Fun, Fun, Fun
Daily digital activities were revealed alongside each brew, maximizing engagement with the breweries and the brand.
A Pint Of Gold
Each case included a custom pint glass to commemorate the experience.
Daily Treasures
Our social campaign teased each release with a digital activity and encouraged fans to share their reviews.
Results
100%
Sold Out
Award
Anvil
2016 Ad Rodeo - Best Packaging
+500K
Organic Impressions
120K
Beers Delivered